Editor's note: "Sell grain well, sell grain well", so that grain is stored in the market, and ensure farmers' income from growing grain. On the basis of the 2022 "Most Beautiful Women Grain Growers" series reports, Heilongjiang Women's Federation and Heilongjiang Channel of the Central Radio Network jointly launched the "Most Beautiful Women Grain Sellers" to integrate media reports, focusing on the excellent grain sellers among the leaders of rural women's wealth in the province. Show the typical deeds of "women grain sellers" in extending the industrial chain, creating supply chains, creating value chains, achieving high-quality entrepreneurship and driving employment, record their experience and practice of actively promoting, organizing sales and improving word-of-mouth in the process of selling grain and agricultural products, guide and encourage women to sell grain well and sell at high prices, and drive agricultural special products upward. Contribute "half of the sky" to promoting the revitalization of rural industries.
"This year's grain harvest peak has just passed, a while ago, the grain truck at the gate of our company was still in a long line!" Wang Lijun, general manager of Diwang Agricultural and sideline Products Co., LTD., Tailai County, Qiqihar, Heilongjiang Province, said with a smile.
Wang Lijun has been engaged in the purchase of corn and rice for more than 20 years (Photo by Ma Junwei, CNR.cn)
This year, the 57-year-old Wang Lijun has been engaged in the purchase of corn and rice grains for more than 20 years, she has established long-term cooperative relations with a number of large-scale professional cooperatives, and established 25 planting bases in Tailai County, supporting farmers to plant more than 20,000 acres of land, driving more than 3,500 farmers to increase production and income.
Tailai County of Qiqihar City is the country's "big grain production county", known as "South of the Saibei" and "the hometown of fish and rice", "Tailai rice" is granted the protection of "National Geographical indication products" and "Geographical indication certification trademark".
Before engaging in food acquisition, Wang Lijun sold clothing and did catering, and a small thing at the beginning of becoming a "food person" made her firm in the belief that the road of food acquisition would go on.
"I remember that one year our local sunflower was not salable, and the farmers were very worried. I know this in the process of grain collection, especially distressed them, I do not want to let their efforts for a year in vain, so I hold the mentality of trying to buy their sunflower, through many ways to find sales, and finally these unsalable sunflower sold at a higher price than the market." Wang Lijun recalled that after selling the sunflower flowers, she took a pile of cash and sat on the kang to give everyone money, and now I still remember it vividly, which made her feel a sense of accomplishment, and it was because of this that inspired her to set up the food company, and has been going to this day.
A corner of Diwang Grain and Oil Trading Co., LTD., Tailai County, founded by Wang Lijun (Photo by Liu Xia, CNR.cn)
Wang Lijun introduced that in the past, due to the blocked information and the single channel for farmers to sell grain, "difficult to sell grain" has been a problem plaguing the majority of farmers. Every autumn harvest season, there are always some "brokers" in the village to collect grain, they buy grain from farmers at a low price, and then sell it to grain enterprises at a high price to earn the difference, which makes farmers very distressed.
In 1998, Wang Lijun actively responded to the call of adjusting the agricultural industrial structure, promoting agricultural efficiency and increasing farmers' income, and founded the Diwang Grain and Oil Trading Co., LTD., which solved the problem of "difficult to sell grain" for a large part of farmers and created employment opportunities for dozens of laid-off workers.
Having experienced the hardships of entrepreneurship and tasted the joy of harvest, the company has now become a leading enterprise integrating grain acquisition, storage, drying and processing. Looking back, the hardships of the past have become a stepping stone to today's success.
"I am not afraid of your jokes, when I first began to collect food, I had to have six or seven days without changing clothes, without taking off clothes to sleep." Because we collect food is 24 hours, at the beginning because of the shortage of manpower, I played a lot of roles, testing scale, payment, quality inspection... Sometimes when I feel so sleepy that I want to take a nap, farmers come to sell grain, knock on the window, and I have to wake up and pay." Wang Lijun said.
Wang Lijun at work (Photo by Liu Xia，CNR.cn)
In addition to long-term efforts and persistence, integrity management is also the "magic weapon" that Wang Lijun has won the trust of farmers and customers over the years.
"Farmers have been working hard for a year, and they all hope to sell their grain at a good price. When I bought the grain, I priced it based on the quality of the grain. Over time, the farmers trusted me and were willing to sell to me." Wang Lijun said.
Entering the summer management season, in the rice fields of the smooth agricultural machinery professional cooperative of Tailai County, the green rice seedlings are thriving under the sun. Qi Jiatan, head of the cooperative, the cooperative was established in 2010, after several years of variety planning, the quality and output of grain have been improved, Tai Lai County Diwang Grain and oil Trading Co., Ltd. has been the local highest price to buy the cooperative food, farmers both worry and labor saving.
With the development of "Internet +", Wang Lijun carried out online trading on the national grain trading platform and short video platform, and distributed the grain of her hometown to all parts of the country through the Internet, so that more people could know about the high-quality and beautiful grain of Tai Lai.
"Agriculture should not only attach the wings of science and technology, but also attach the wings of the Internet." In the past, our grain earned the difference through dealers and middlemen. Now, with the development of the Internet, we cooperate with professional cooperatives to sell farmers' grain directly to grain purchasing companies, and farmers have increased their income and become rich." Wang Lijun said.
Wang Lijun and her colleagues are checking the quality of grain. (Photo by Ma Junwei, CNR.cn)
In recent years, Wang Lijun's company has established a cooperation model of "enterprise + cooperative + farmer" with a number of professional cooperatives, signed acquisition contracts, and provided convenience for farmers to sell grain through scientific and technological collection and storage, grain drying, and personalized post-production services, so as to achieve "production and marketing docking, mutual benefit and win-win".
Relying on the new modern agricultural industry marketing model of "Internet + farmers + cooperatives + storage + production + sales", Wang Lijun has successfully driven more than 3,500 farmers to increase production and income.
"My goal is to solve the difficulties of more farmers from planting to selling grain. There is still a long way to go. I will extend the grain industry on the black land through continuous innovation and lead more farmers to increase their income and become rich." Wang Lijun said firmly.
[" Her "voice] Be a" food person "in the new era who keeps the original heart
My name is Wang Lijun, general manager of Diwang Agricultural and sideline Products Co., LTD., Tailai County. In 1990, I went to the sea to start my own business and buy grain. At that time, the conditions were very difficult, often in the early morning under the cold to buy food with the car, and leave their homes to find customers in the major grain distribution markets in the south. In 1998, I founded Tailai County Diwang Grain and Oil Trading Co., LTD., after years of unremitting efforts and honest management, we have won the trust of more and more customers, and the company has become a leading enterprise integrating grain acquisition, storage, drying and processing.
My hometown, Tailai County, Qiqihar City, Heilongjiang Province, is known as "South of the Saibei" and "the hometown of fish and rice". In recent years, our company has established a cooperation model of "enterprise + cooperative + farmer" with a number of professional cooperatives for a long time, providing convenience for farmers to sell grain through scientific and technological collection and storage, grain drying, and personalized service after grain production and marketing, and realizing "production and marketing docking, mutual benefit and win-win".
With the development of the "Internet +" model, we carry out online transactions through the national grain trading platform and short video platform, and distribute the grain of my hometown to all parts of the country through the Internet, and let more people know about my hometown.
As a "food man" in the new era, I know that the future is far and long. In the future, we must, as always, keep our original intention, promote rural revitalization with industrial development, and give back to this black land that gave birth to me and raised me with enthusiasm.