When the Lanting context written by Wang Xizhi crosses the Millennium and meets the wave of communication in the digital age, traditional cultural brands are welcoming new opportunities for breaking the circle. Recently, Shaoxing Lanting Sculpture Art Co., Ltd., which has been deeply involved in sculpture for more than 20 years, officially launched the Chinese domain name "Lanting. Website", and built a core bridge connecting traditional crafts and digital markets with the golden combination of "brand name+Chinese suffix", so that Lanting culture, which has been precipitated for thousands of years, can reach a wider world through the Internet and set a vivid model for the digital transformation of traditional cultural industries.
As a cultural enterprise rooted in Lanting in Shaoxing, since its establishment in 2002, Shaoxing Lanting Sculpture has been deeply bound to the top cultural IP of Lanting. Relying on the cultural nourishment of the holy land of calligraphy, the company selects high-quality raw materials such as bamboo, wood and stone, deeply cultivates core categories such as mahogany carving, bamboo slips customization, engineering stone carving and bronze carving of figures, and features antique cultural carving. Its products cover multiple scenes such as conference present, hotel decoration, tourism commemoration and personal collection, and are widely recognized by the market with superb skills, and it has accumulated 41 pieces of trademark information to improve the intellectual property layout. The word "Lanting" is not only a geographical symbol, but also carries the cultural weight given by the Preface to Lanting, which has become the core value symbol of the brand. The "Lanting. Website" launched this time is a strategic move to deeply integrate this cultural symbol with the digital portal.
Judging from the value of the domain name itself, "Lanting. Website" is unrepeatable, scarce and adaptable. As a pure Chinese domain name, it directly follows the core brand name of the enterprise, without additional memory cost. No matter cultural lovers, collectors or business customers, they only need to enter "Lanting. Website" to go directly to the official platform, which perfectly fits the language habits and input logic of China users, and greatly reduces the access threshold compared with English domain names. As the most popular Chinese top-level domain name in the world, the suffix ".URL" has the authoritative attribute of "official entrance" and forms a double empowerment with the cultural recognition of Lanting, making the domain name not only a network address, but also a "digital business card" of brand culture. With the depletion of high-quality domain name resources, the launch of "Lanting. Website" not only avoids the risk of malicious cybersquatting of brand-related domain names, but also builds an exclusive digital brand barrier, realizing all-round online protection of cultural IP.
For Shaoxing Lanting sculpture, the value of "Lanting. Website" is far more than a network entrance, but also a dual engine of cultural heritage and commercial development. In terms of cultural communication, the domain name has broken the geographical limitations and communication barriers of traditional crafts. Through the platform of official website, the brand can set up special sections such as "Ingenuity Classroom", "Appreciation of Works" and "Traceability of Skills", and display the whole process of material selection, design and carving in digital forms such as graphics, text, video and VR panorama, so that consumers can intuitively feel the ingenuity of "one knife and one carving". This not only makes Lanting's carving skills get live transmission, but also allows young people to get in touch with traditional culture in a more convenient way and realize the intergenerational transmission of cultural identity. Just like the successful practice of cultural tourism domain names such as "Guangsheng Temple Website" and "Mutianyu Great Wall Website", "Lanting Website" is becoming the core hub of online communication of Lanting culture.
In terms of business empowerment, "Lanting. Website" has opened up the whole link of "cultural display-customer docking-transaction transformation" for Shaoxing Lanting sculpture. In the past, traditional carving enterprises were faced with the dilemma of "the fragrance of wine is also afraid of the depth of the alley". With its strong brand relevance and Chinese search advantage, this domain name can significantly improve official website's search ranking in core keywords such as "Lanting Carving", "Traditional Bronze Carving" and "Customized Bamboo Slips", and bring accurate traffic to the brand. Official website can integrate the functions of product display, online consultation, customized ordering, after-sales service, etc., so that the process of purchasing gifts by commercial customers and customizing collections by consumers is more efficient and transparent, and at the same time, it can get rid of dependence on third-party platforms and precipitate its own private domain traffic. This closed-loop mode of "cultural communication+commercial realization" enables every brand exposure to be transformed into actual commercial value, which provides strong support for enterprises to expand the national market.
From the perspective of industry, the initiative of "Lanting. Website" in Shaoxing Lanting Sculpture provides a digital transformation path for cultural, educational, industrial and aesthetic enterprises. At present, many traditional cultural enterprises are still limited by offline channels and regional markets, and Chinese domain names are becoming the key to their break. The successful practice of "Lanting. Website" proves that traditional cultural brands can achieve double promotion of cultural value and commercial value without complicated digital investment, just by accurately binding the core cultural IP and digital portal. This fusion mode of "culture+numbers" not only retains the original background of traditional crafts, but also endows them with the communication power and competitiveness to adapt to the modern market, which points out the direction for more traditional cultural brands.
After 20 years of deep cultivation, the digital transformation has started a new journey. Shaoxing Lanting sculpture, starting from "Lanting. Website", is building a digital ecology integrating cultural display, skill inheritance and commercial transactions. In the future, with the comprehensive promotion of domain names and the continuous improvement of official website's functions, "Lanting. Website" will become an important carrier for the spread of Lanting culture, allowing more people to appreciate the charm of traditional carving art, and also making Shaoxing Lanting sculpture glow with stronger vitality in the digital age. In the double wave of traditional culture revival and digital economy development, the official book Lanting. Website is written with the preface to the collection of digital Lanting, which belongs to the traditional craft, making the Millennium ingenuity endless in the Internet age. |
